Subaru, known for its innovative engineering and rugged reliability, has carved a unique place in the global automotive industry. Established in 1953 under the Japanese conglomerate Fuji Heavy Industries (FHI), Subaru began as an offshoot of an aircraft manufacturing company, bringing precision and innovation to its vehicle production.
Early Years (1950s-1960s): The Roots of Subaru
Subaru’s first production car, the Subaru 360, was introduced in 1958. This compact, rear-engine model, also known as the “ladybug,” became widely popular in Japan due to its affordability, efficiency, and compact size. The Subaru 360 featured a 2-cylinder, 356 cc engine and a lightweight body, helping it become one of the first mass-produced Japanese cars.
Growth and Innovation (1970s): Introduction of 4WD
In the early 1970s, Subaru distinguished itself by pioneering all-wheel-drive technology for passenger cars. This came with the introduction of the Subaru Leone in 1972, one of the first passenger cars to offer four-wheel drive (4WD). Initially available as a compact car, the Leone’s 4WD version provided increased traction and stability, making it an instant success, especially in regions with challenging weather.
Key Models of the 1970s:
• Subaru Leone: Available as a coupe, sedan, and station wagon, the Leone was a compact car offered with multiple engine options over its lifespan and established Subaru’s reputation for ruggedness.
• Subaru BRAT (Bi-drive Recreational All-terrain Transporter): Launched in 1978, the BRAT was a compact utility vehicle featuring a unique design with rear-facing seats in the truck bed, designed to avoid tariffs.
Expansion and Legacy (1980s): Development of the Subaru Legacy
The 1980s saw the introduction of the Subaru Legacy in 1989, marking Subaru’s entry into the midsize sedan market. The Legacy offered Subaru’s first turbocharged engine option and showcased the brand’s focus on performance and reliability. Notably, the Legacy’s symmetrical all-wheel drive (AWD) system and strong durability became signature Subaru traits.
Key Models of the 1980s:
• Subaru Justy: Introduced in 1984, the Justy was a subcompact car with an option for an all-wheel-drive system, further demonstrating Subaru’s commitment to AWD.
• Subaru XT: Launched in 1985, the XT was a compact sports coupe with an aerodynamic design and AWD, highlighting Subaru’s innovative engineering.
Global Success (1990s): Rise of the Impreza and the Forester
The 1990s were transformative for Subaru, as it launched two iconic models that would define the brand globally: the Subaru Impreza and the Subaru Forester.
1. Subaru Impreza (1992): The Impreza was a compact car available as a sedan and a hatchback, with AWD as a standard feature on most trims. It became legendary in the rallying world, particularly with the high-performance WRX and WRX STI trims, which offered turbocharged engines and advanced suspension setups.
2. Subaru Forester (1997): The Forester combined the characteristics of an SUV with a car’s handling and fuel efficiency. It became one of the first compact SUVs, featuring AWD and a high ground clearance, catering to a growing market for versatile, family-friendly SUVs.
Key Models of the 1990s:
• Subaru Impreza WRX & WRX STI: High-performance variants of the Impreza with turbocharged engines and advanced AWD, these models garnered a dedicated fan base and became rally legends.
• Subaru SVX: Released in 1991, the SVX was a luxury coupe with a distinctive design and a powerful six-cylinder engine, showcasing Subaru’s attempt to enter the high-end market.
2000s: Emphasis on Safety and Technology
Subaru continued to innovate in the 2000s by emphasizing safety and developing environmentally friendly technology. The brand introduced the Subaru Outback, a rugged off-road capable vehicle that offered the comfort of a wagon with the versatility of an SUV. The Outback quickly became a flagship model, especially popular in the U.S.
Key Models of the 2000s:
• Subaru Outback: Originally derived from the Legacy, the Outback was designed with off-road capability in mind, featuring a raised suspension and standard AWD.
• Subaru Baja: A compact truck-like vehicle introduced in 2002, the Baja offered a unique combination of car-like handling and utility.
• Subaru Tribeca: Launched in 2005 as a midsize SUV, the Tribeca featured Subaru’s AWD and a distinctive exterior design but was discontinued due to limited demand.
2010s: New Technologies and the Rise of Subaru SUVs
The 2010s marked a period of significant growth for Subaru, as the brand focused on popular SUVs and crossovers. During this period, Subaru also introduced the EyeSight driver assistance system, enhancing its reputation for safety.
Key Models of the 2010s:
• Subaru XV Crosstrek: Released in 2012, this compact crossover combined the Impreza’s versatility with enhanced ground clearance and AWD.
• Subaru Ascent: Introduced in 2018, the Ascent is a large, three-row SUV designed for families, with AWD and advanced safety features, making it competitive in the SUV market.
• BRZ: A sports coupe developed in collaboration with Toyota and launched in 2012, the BRZ is a rear-wheel-drive car that emphasizes driving dynamics and sporty styling.
Present Day (2020s): A Focus on Electrification
In recent years, Subaru has joined the wave of electrification, releasing models with hybrid and all-electric options. The Subaru Solterra, an all-electric SUV developed in partnership with Toyota, is the brand’s first step into the electric vehicle market.
Key Models of the 2020s:
• Subaru Solterra: Launched in 2022, the Solterra is Subaru’s first fully electric SUV, featuring AWD and environmentally conscious technology.
• Subaru Outback and Forester (Current Generation): These models continue to be popular, with modern safety, hybrid options, and enhanced comfort features.
Subaru’s Evolution
From the compact Subaru 360 to the high-performance WRX and the all-electric Solterra, Subaru’s evolution has been marked by a commitment to AWD, safety, and adaptability. Each model and trim, from sporty coupes to rugged SUVs, reflects Subaru’s engineering heritage and adaptability to meet modern demands. Subaru’s reputation for reliability, performance, and safety continues to attract a loyal global customer base, especially among those seeking vehicles for diverse driving conditions.
Most of the Subaru Models being sold in Abu Dhabi, Dubai and all over the UAE are as follows:
Sell My Subaru BRZ
- Subaru BRZ
- Subaru BRZ Standard
- Subaru BRZ Automatic
- Subaru BRZ Manual
Sell My Subaru Impreza and WRX
- Subaru Impreza
- Subaru Impreza Standard
- Subaru Impreza Sport
- Subaru Impreza WRX
- Subaru Impreza WRX Auto
- Subaru Impreza WRX Manual
- Subaru Impreza WRX Premium
- Subaru Impreza WRX STI
Sell My Subaru Crosstrek
- Subaru Crosstrek
- Subaru Crosstrek Standard
- Subaru Crosstrek Eyesight
- Subaru Crosstrek Premium Eyesight
Sell My Subaru Forester
- Subaru Forester
- Subaru Forester Standard
- Subaru Forester Premium
- Subaru Forester Sport
- Subaru Forester Eyesight
- Subaru Forester Premium eyesight
Sell My Subaru Legacy
- Subaru Legacy
- Subaru Legacy Standard
- Subaru Legacy Premium
- Subaru Legacy I Plus
- Subaru Legacy Sport
Sell My Subaru Outback
- Subaru Outback
- Subaru Outback Standard
- Subaru Outback Premium
- Subaru Outback Sport
- Subaru Outback Eyesight
- Subaru Outback Touring
Sell My Subaru XV
- Subaru XV
- Subaru XV Standard
- Subaru XV Premium
- Subaru XV Eyesight
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