Jetour, a subsidiary of Chery Automobile Co. Ltd., is a relatively new automotive brand that emerged as part of China’s growing influence in the global auto industry. Jetour was introduced in 2018 as a response to the increasing demand for affordable yet stylish and technologically advanced SUVs, aimed primarily at younger buyers and families looking for versatility and value. The brand has quickly gained traction in China and expanded its reach to several international markets, offering a lineup of SUVs with various trims and features. Here’s a look at Jetour’s development and the models it has produced.
1. Founding and Brand Vision
• 2018: Chery launched Jetour with the intent to capture a share of the growing mid-range SUV segment in China. The name “Jetour” reflects a blend of “journey” and “tour,” aligning with the brand’s emphasis on adventure, comfort, and family-friendly utility.
• Focus on SUVs: Jetour positioned itself as an SUV-focused brand, leveraging Chery’s experience in automotive manufacturing while creating unique models with a distinct identity, especially suited for younger, modern consumers.
2. Jetour’s Model Lineup and Trims
- Jetour X70 Series, The X70 series is Jetour’s most prominent line and has undergone several iterations and upgrades to keep up with market demands.
• Jetour X70 (2018 - Present):
• This model marked Jetour’s entry into the SUV market. Initially launched with a 1.5-liter turbocharged engine and later available with a 2.0-liter option, the X70 was designed as a spacious, tech-equipped mid-size SUV.
• Trims: Offered in several configurations, including Standard, Comfort, Luxury, and Premium trims, each upgrade offering additional features like larger infotainment screens, advanced driver assistance systems (ADAS), and upscale interior finishes.
• Jetour X70S:
• A sportier version of the X70, the X70S adds exterior enhancements and interior upgrades. With more aggressive styling, it targets younger buyers seeking a dynamic driving experience.
• Jetour X70 Plus:
• Launched with a focus on premium aesthetics and technology, the X70 Plus features a more refined interior, enhanced infotainment, and increased safety features.
• Trims: Standard, Elite, and Flagship, with higher trims featuring leather seating, a panoramic sunroof, and a digital instrument cluster.
• Jetour X70 Coupe:
• This variant brings a coupe-inspired design to the X70, blending SUV capability with a sportier, streamlined silhouette. Available in trims that emphasize sporty aesthetics and added convenience features.
- Jetour X90 Series, The X90 series is positioned as a larger, more luxurious alternative to the X70, catering to families who need more space and additional comfort features.
• Jetour X90 (2019 - Present):
• A full-size SUV, the X90 offers three-row seating and more advanced technology aimed at family-oriented buyers.
• Trims: Available in trims like Standard, Luxury, and Premium, with features such as ventilated leather seats, a larger infotainment system, and enhanced sound insulation in higher trims.
• Jetour X90 Plus:
• An upgraded version of the X90, with an emphasis on enhanced comfort and luxury. The X90 Plus introduces improved materials, a more sophisticated design, and additional tech-focused features.
• Trims: Standard, Elite, and Flagship trims, with top trims including a high-definition digital cockpit and premium sound systems.
- Jetour X95
• Jetour X95 (2020 - Present):
• The X95 represents Jetour’s flagship SUV, combining premium elements with advanced technology, designed to compete in the higher-end mid-size SUV market.
• Trims: Standard, Luxury, and Executive trims. The top-end Executive trim features a panoramic roof, adaptive cruise control, a larger touchscreen, and a high-end leather interior.
- Jetour Dashing (Jetour X70M)
• Jetour Dashing (also known as the X70M):
• Launched as a compact crossover, the Jetour Dashing or X70M is a more affordable option within the lineup, targeting urban drivers who want practicality and style.
• Trims: Basic, Comfort, and Sport trims, providing options from essential features to sportier aesthetics.
- Jetour T2, T2is a recent addition to Jetour’s lineup, designed as an off-road-oriented SUV to attract adventure enthusiasts. Launched with a rugged design and powerful features, the Jetour T2 brings a distinctive approach to Jetour’s offerings by catering to those who want both practicality and off-road capability.
• Launch Year: The Jetour T2 debuted in 2023 as part of Jetour’s expansion into more specialized vehicle types, specifically aimed at those who enjoy outdoor activities and off-road travel. It competes with similar off-road-focused SUVs from both domestic and international brands.
• Design Philosophy: The T2’s design is inspired by rugged terrain vehicles, featuring a boxier look compared to other Jetour models, which typically have a more urban, streamlined aesthetic. It includes a high ground clearance, aggressive front grille, prominent wheel arches, and off-road-ready tires, enhancing its capabilities on challenging terrains.
Key Features and Specifications
1. Engine Options:
• The Jetour T2 is equipped with both gasoline and hybrid powertrain options to appeal to various customer preferences.
• The gasoline option is a 2.0-liter turbocharged engine that provides ample power for off-road adventures.
• The hybrid variant combines electric assistance with a gasoline engine to improve fuel efficiency and offer lower emissions.
2. Interior and Comfort:
• Seating and Space: The Jetour T2 offers spacious seating with a focus on durability and easy maintenance, essential for off-road use. The seats are made from materials that resist dirt and wear, and the layout provides ample legroom and headroom.
• Infotainment System: Like other Jetour models, the T2 includes a large touchscreen infotainment system with smartphone connectivity (Apple CarPlay and Android Auto). It also includes voice command capabilities and an off-road navigation system designed for exploring trails and remote areas.
• Cargo Space: The T2 is built with utility in mind, featuring a modular cargo area that can be configured to hold outdoor equipment, with additional storage compartments for tools and adventure gear.
3. Off-Road Capabilities:
• Four-Wheel Drive (4WD): The T2 comes with a 4WD drivetrain option, which includes terrain selection modes, hill descent control, and an advanced suspension system to handle rough surfaces.
• Underbody Protection: To enhance durability on rugged trails, the T2 includes underbody skid plates to protect critical components from debris and rocky terrain.
• All-Terrain Tires and Enhanced Ground Clearance: The T2’s enhanced ground clearance and reinforced all-terrain tires make it well-suited for off-road excursions, giving it versatility on both urban and rough roads.
4. Safety Features:
• Jetour has equipped the T2 with a suite of safety features, including advanced driver assistance systems (ADAS) like lane departure warning, blind-spot monitoring, and adaptive cruise control, ensuring that it meets modern safety standards even when used for off-road adventures.
• It also includes additional stability controls tailored to off-road driving, helping maintain control in less predictable conditions.
The Jetour T2 is offered in several trims that vary in terms of features and capabilities:
• Standard Trim: The base trim provides essential off-road features like 4WD, underbody protection, and a basic infotainment system, making it an accessible option for those entering the off-road SUV market.
• Adventure Trim: The Adventure trim adds more off-road enhancements, including premium all-terrain tires, additional safety features, and enhanced interior materials for durability and comfort.
• Explorer Trim: The top-end Explorer trim offers the most extensive feature set, including a panoramic roof, premium sound system, advanced ADAS, and upgraded interior comfort. It is aimed at those who want luxury along with off-road functionality.
Market Appeal and Positioning, The Jetour T2 is positioned as an affordable alternative to more established off-road SUVs, offering a robust set of features at a competitive price. With a focus on adventure and exploration, the T2 aims to attract customers looking for a capable vehicle that can handle both city commuting and off-road trails.
The Jetour T2 represents Jetour’s entry into the off-road SUV segment, extending its lineup beyond urban and family-focused SUVs to cater to adventure seekers. With multiple trims, off-road enhancements, and an appealing blend of practicality and ruggedness, the T2 aligns with Jetour’s vision of providing versatile and accessible vehicles for various lifestyles. As one of Jetour’s latest offerings, the T2 strengthens the brand’s portfolio and showcases its commitment to innovation and diversity in the SUV market.
3. Expansion and Global Outreach
• 2020-Present: Jetour has actively expanded into international markets, including countries in the Middle East, South America, and parts of Europe. The brand’s combination of affordability, functionality, and stylish design has appealed to budget-conscious consumers globally.
• Technological Advancements: Jetour has integrated advanced infotainment and ADAS systems across its lineup, keeping up with global trends in connectivity and autonomous driving technologies.
• Future Prospects: Jetour is exploring electric and hybrid powertrains to stay competitive in the evolving automotive market, with plans for electric versions of its popular models likely in the near future.
4. Key Features and Appeal
• Design Language: Jetour’s SUVs feature modern, aerodynamic designs, large front grilles, LED lighting, and sculpted lines that give them a distinctive appearance on the road.
• Technology: Jetour models come with extensive tech offerings, including large touchscreens, smartphone connectivity, panoramic sunroofs, and a suite of driver-assistance features, appealing to younger consumers who prioritize connectivity and safety.
• Competitive Pricing: Jetour is strategically priced to offer consumers an affordable yet stylish and technologically advanced alternative, making it an attractive option in the crowded SUV market.
Conclusion
Jetour has made a significant impact since its inception in 2018, swiftly building a reputation for providing affordable, stylish, and technologically rich SUVs. The brand’s model lineup, particularly the X70 and X90 series, continues to evolve with more premium trims and additional features to meet diverse customer needs. As Jetour expands internationally, it remains committed to innovation and affordability, positioning itself as a competitive player in the global SUV segment.
Most of the Jetour Models being sold in Abu Dhabi, Dubai, and All over the UAE are as follows:
Sell My Jetour T2
- Jetour T2
- Jetour T2 Comfort
- Jetour T2 Luxury
Sell My Jetour Dashing
- Jetour Dashing
- Jetour Dashing Basic
- Jetour Dashing Luxury
Sell My Jetour X70 and X70S
- Jetour X70
- Jetour X70 Comfort
- Jetour X70 Plus Comfort
- Jetour X70 Luxury
- Jetour X70 Plus Luxury
- Jetour X70S Standard
- Jetour X70S Comfort
- Jetour X70S Luxury
Sell My Jetour X90 Plus
- Jetour X90
- Jetour X90 Plus
- Jetour X90 Comfort
- Jetour X90 Luxury
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