Maserati, one of Italy’s iconic luxury and sports car brands, has a storied history that spans over a century, beginning in Bologna in 1914 with the Maserati brothers—Alfieri, Bindo, Carlo, Ettore, and Ernesto—who founded “Officine Alfieri Maserati” to specialize in automotive engineering. Originally focused on racing cars, Maserati later pivoted to producing road cars, making the brand synonymous with high-performance luxury and Italian craftsmanship.
Early Years and Racing Heritage (1914-1939), Maserati’s beginnings were in the world of racing. Their first race car, the Tipo 26, debuted in 1926, marking Maserati’s first car bearing the iconic trident logo. Inspired by Bologna’s Fountain of Neptune, the trident symbolized strength and was a fitting emblem for the company’s powerful, agile cars. The Maserati 8CM followed in 1933, dominating European races and solidifying the brand’s reputation for innovation and speed.
Transition to Road Cars (1940s-1960s), back In 1937, the Orsi family acquired Maserati, relocating operations to Modena and directing focus toward high-performance road vehicles after World War II. Maserati’s first production car, the A6 series, debuted in 1947. With a 1.5-liter inline-six engine, the A6 exemplified luxury and exclusivity, limited to tiny production numbers. The A6G/54 variant, released in 1954, expanded the lineup with a sportier focus and offered models by various coachbuilders, such as Pininfarina and Zagato.
Key Models:
• A6 1500 (1947): Maserati’s first road car, limited to just 58 units.
• A6GCS/53 (1953): A racing car known for its performance and beautiful coachwork.
Expansion into GT and Luxury Market (1960s-1970s), The 1960s marked Maserati’s entry into grand touring (GT) cars with the 3500 GT, a model that introduced Maserati to a broader audience of luxury enthusiasts. The 3500 GT became the company’s first commercially successful model, propelling Maserati into the global luxury market. This era also saw the debut of the Mistral, Sebring, and Quattroporte (the world’s first luxury sports sedan), models that would define Maserati’s lineup for decades.
Key Models:
• 3500 GT (1957-1964): Maserati’s first successful production car with a 3.5-liter straight-six.
• Quattroporte (1963-present): The first luxury sports sedan, which has become a staple in Maserati’s lineup.
• Ghibli (1967-present): A V8-powered GT car that combined luxury and performance in an iconic design.
Financial Challenges and Change of Ownership (1970s-1990s), The 1970s brought financial difficulties for Maserati, leading to several ownership changes. Citroën acquired the brand in 1968, injecting resources to develop models like the Bora, Merak, and Khamsin. However, the oil crisis and economic downturn in the 1970s led to Citroën withdrawing support, and in 1975, Italian businessman Alejandro de Tomaso took control. Under de Tomaso, Maserati produced the Biturbo series in the 1980s, a line of compact luxury cars that became widely successful in Europe, though its reliability issues affected the brand’s reputation.
Key Models:
• Bora (1971-1978): Maserati’s first mid-engined sports car, with a V8 engine.
• Merak (1972-1983): A smaller, V6-powered variant of the Bora, more affordable for a wider audience.
• Biturbo (1981-1994): A series of twin-turbocharged V6 luxury cars that brought Maserati to a larger audience but faced reliability challenges.
Revival under Fiat and Ferrari Ownership (1990s-2000s), In the 1990s, Fiat acquired Maserati, and in 1997, Fiat transferred control to Ferrari, then a Fiat subsidiary. This period saw substantial investment in quality and production capabilities, revitalizing Maserati’s lineup. Ferrari’s influence led to new models like the 3200 GT and the Spyder, both launched in 1998, and both equipped with Ferrari-sourced V8 engines. Maserati re-entered the U.S. market in 2002 with the Spyder and Coupe, winning praise for their performance and design.
Key Models:
• 3200 GT (1998-2001): A grand tourer with unique boomerang taillights and a twin-turbo V8 engine.
• Spyder (2001-2007): A convertible GT that reintroduced Maserati to the U.S. market, with Ferrari V8 engines.
• GranTurismo (2007-present): A luxurious grand tourer with a Ferrari V8, known for its timeless design and driving experience.
Modern Era and SUVs (2010s-Present), In the 2010s, Maserati expanded into new segments, including luxury SUVs, to reach a broader customer base. The introduction of the Levante SUV in 2016 was a milestone, attracting significant attention and becoming a bestseller in multiple markets. The Ghibli sedan, reintroduced in 2013, also proved highly popular, offering an entry-level luxury option with Maserati’s signature style and performance.
Key Models:
• Ghibli (2013-present): Maserati’s entry-level luxury sedan, with multiple trims including the S, GranSport, and Trofeo, with V6 and V8 engines.
• Levante (2016-present): Maserati’s first SUV, available in trims like GranSport, GranLusso, and Trofeo, the latter featuring a V8 engine.
• MC20 (2020-present): A high-performance supercar with a twin-turbo V6, marking Maserati’s return to its racing roots.
Recent Developments and Best-Selling Models, In recent years, Maserati has focused on revamping its lineup with a mix of internal combustion and hybrid powertrains, as well as a future electric strategy. The Levante and Ghibli have consistently been Maserati’s best-sellers due to their appeal in the luxury SUV and sedan markets, while the GranTurismo and Quattroporte remain popular among luxury car enthusiasts for their performance and heritage.
Best-Selling Models Over the Years
1. 3500 GT: Established Maserati as a luxury brand in the 1960s.
2. Biturbo Series: Mass-market appeal in the 1980s despite quality issues.
3. Quattroporte: Continually evolving, it remains a cornerstone of the Maserati lineup.
4. Ghibli (2013-present): Maserati’s modern best-seller, especially in markets like the U.S. and China.
5. Levante: Maserati’s most successful model in recent years, capitalizing on the SUV trend.
Today, Maserati continues to innovate, blending its racing heritage with modern technology to create luxury vehicles with timeless Italian style. This sets the stage for the next chapter in the evolving automotive industry.
At Very Easy Car, we understand the pride that comes with owning a Maserati, a brand synonymous with Italian luxury, exhilarating performance, and undeniable style. Whether it’s the refined Quattroporte, the dynamic Levante, or the timeless GranTurismo, your Maserati is a testament to sophistication and power. If you’re considering selling your used Maserati, allow us to make the process seamless and rewarding for you. Here’s why Very Easy Car is the trusted choice for you across the UAE:
1. Transparent and Fair Valuation, We know the unique value each Maserati model holds, from its craftsmanship to its driving legacy. Our team of experts evaluates your car with precision, ensuring you receive a competitive offer that reflects the true worth of your Maserati. Our transparent process gives you confidence that you’re getting a fair deal.
2. Effortless, Professional Service, Our name reflects our promise: we make it “very easy” for you to sell your Maserati. From the initial assessment to the final transaction, our dedicated team handles everything with professionalism and care, allowing you to focus on what’s next—whether it’s your next Maserati or any new adventure.
3. Instant Payment and Hassle-Free Paperwork, We value your time. Our streamlined process is designed to be quick and straightforward, providing you with immediate payment and taking care of all the necessary paperwork. This way, you can enjoy a seamless experience from start to finish.
4. Commitment to Privacy and Security, When selling a luxury vehicle, discretion matters. Our team is trained to handle transactions with the utmost confidentiality, providing you with the secure experience you expect when selling a Maserati.
Most of the Maserati Models Being Sold in Abu Dhabi, Dubai, and all over the UAE are as follows:
Sell My Maserati Ghibli
- Maserati Ghibli
- Maserati Ghibli S
- Maserati Ghibli Q4
- Maserati Ghibli SQ4
- Maserati Ghibli GT Hybrid
- Maserati Ghibli Modena
- Maserati Ghibli Modena S
- Maserati Ghibli V8
Sell My Maserati Quattroporte
- Maserati Quattroporte
- Maserati Quattroporte SQ4
- Maserati Quattroporte Sport
- Maserati Quattroporte S
- Maserati Quattroporte GTS
- Maserati Quattroporte GT Hybrid
- Maserati Quattroporte Modena
- Maserati Quattroporte V8 Trofeo
Sell My Maserati Levante
- Maserati Levante
- Maserati Levante S
- Maserati Levante GTS
- Maserati Levante Q4
- Maserati Levante SQ4
- Maserati Levante GT Hybrid
- Maserati Levante Modena
- Maserati Levante Modena S
- Maserati Levante Trofeo V8
Sell My Maserati Grecale
- Maserati Grecale
- Maserati Grecale GT Hybrid
- Maserati Grecale Modena
- Maserati Grecale Trofeo V6
Sell My Maserati GranTurismo
- Maserati GranTurismo
- Maserati GranTurismo S
- Maserati GranTurismo MC Stradale
- Maserati GranTurismo Sport
- Maserati GranTurismo Sport Plus
- Maserati GranTurismo Modena
Sell My Maserati MC20
- Maserati MC20 Coupe
- Maserati MC20 Cielo
Sell My Maserati GranCabrio
- Maserati GranCabrio
- Maserati GranCabrio GT
- Maserati GranCabrio MC
- Maserati GranCabrio Sport
- Maserati GranCabrio Sport MC
- Maserati GranCabrio Special Edition
Very Easy Car doesn’t just buy vehicles; we value the stories, the prestige, and the driving passion that Maserati owners cherish. Let us provide you with a professional, rewarding experience that reflects the quality of your car. Reach out today for a complimentary appraisal, and see how simple selling your Maserati can be. We look forward to helping you take the next step effortlessly, SELL your used Maserati to us, CASH any used Maserati, or Simply Sell Any Maserati to us.